By taking on fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to listen to customers Lego has found a way to keep its interlocking bricks inside the hands of millions. It’s a model that other companies ought to follow, says McKee.
Which wanted to 1948, Ole Kirk Kristiansen and his workshop had just starting producing a variety of wooden toys and games. It had not been https://lego-x.com/ before the following calendar year that they started using a fresh plastic-injection moulding machine to generate plastic stones, which rapidly gave these people an advantage above their competition in the booming post-war marketplace.
In 1949, they initiated producing the bricks with studs built in to enable them to join together. This is a key iteration, making the bricks far more stable and durable. Later, in 1958, they built a major improvement with the adding of what is known for the reason that the “stud and joining system”, which ensures that each and every Lego packet fits with any other stone. These two vital iterations happen to be why Profano sets developed 40 years back still interlock seamlessly with those designed today.
Over the years, Lego offers kept its finger at the pulse of pop traditions by partnering with big-name franchises just like Star Battles and Harry Potter. It has also accepted the community of adults that happen to be fans of the trademark, known as AFOLs (Adult Admirers of Lego), with a array of sets such as the Back to the Upcoming DeLorean time machine and a set of woman Nasa researchers.